Who are we?

Founder Profile

Our founder, Arsalan Aftab, is a dynamic young entrepreneur who earned his Master’s degree in Business Administration from Lahore School of Economics in 2012. Initially, he embarked on a corporate career for four years before venturing into the realm of IT Services. As the CEO of his own company, he successfully manages client relationships with organizations based in the United Kingdom. When the pandemic struck, he swiftly transitioned his team to remote work and, inspired by the circumstances, initiated the Ration campaign from his office.

Our Goal

Our aim is to help Pakistani’s get their basic right to food fulfilled keeping their dignity intact.


Bring change to the society by helping people out of poverty in Pakistan


Establish a self-sufficient foundation with goals to provide Ration, Rozgar and Dastarkhwan facility to verified individuals with utmost respect and honor.